From mid-April, customers will begin to see a fresh new look rolling out across the Riverina Fresh milk and cream range, marking an exciting new chapter in the company’s 100-year history.

The updated labels proudly celebrate Riverina Fresh’s heritage while reflecting the future direction of the brand. Featuring a cleaner, more modern design, the refreshed packaging has been created to improve shelf presence and make products easier to identify, while staying true to the quality and consistency customers know and trust.

For over 100 years, Riverina Fresh has been making the absolute highest quality fresh milk, cream and dairy products from the same factory in Wagga Wagga. The new labels honour that legacy, combining the company’s long-standing heritage with a contemporary look designed for the next generation of customers.

The rollout will happen progressively across the range as existing stock and production schedules are worked through, meaning customers will begin to see the new look appear gradually over the coming months.

The project has been a significant collaboration across the business, with teams from Production, Distribution, Quality and Marketing all contributing throughout the process to ensure the final result reflects both the Riverina Fresh brand and the practical needs of customers and operations.

Riverina Fresh CEO Mark Heintz said the new packaging represents an important step forward for the business.

“Our new labels reflect who we are today while celebrating where we’ve come from. As we look ahead to the next 100 years of Riverina Fresh, it was important to create a design that feels modern and premium, while still staying true to our heritage and the quality our customers expect from us every day.”

The refreshed labels will continue rolling out across the Riverina Fresh range throughout 2026.