Riverina Fresh supports the Specialty Coffee Industry through COVID-19
The onset of COVID-19 has presented the hospitality industry and its partners with unprecedented challenges. Overnight, cafes had material changes to their day to day business and in some cases, cafes were left with no choice but to close their doors. As a partner to the specialty coffee industry, Riverina Fresh sought to encourage consumers to continue to show their support for the industry, and their local cafes. Riverina Fresh created a virtual event, “Home Ground: Live with Australia’s Specialty Coffee Experts”. Riverina Fresh CEO Rob Collier said “It’s our desire to support the specialty coffee industry and consumers along with our partners from the coffee industry. It’s a time to support your roasters, local cafés, and local baristas.”
The event brought together some of Australia’s leading roasters and baristas, including Ona Coffee, St ALi, Danes Specialty Coffee, Toby’s Estate and Seven Miles Coffee. The virtual event gave industry and coffee lovers insight into the state of the industry, how businesses were adapting to the new normal under COVID-19 and tips on making café-worthy coffee at home.
Riverina Fresh continues to work closely with Roasters and Café Owners to support activities like a pivot from café to grocery supplier. “When Rob said that day, can you look at selling some milk in your shops to your customers, because that can really help us and our farmers. I kind of said wow. Obviously, it’s not only us in this. Well why don’t we look at doing essential packs? Start delivering our coffees and milk and bread. When we’re delivering these packs to customers at home and for them to kind of look at us and say we’re here for you and we want to support you. And now talking to you and remembering what’s actually been happening for the last five weeks. You know I’m definitely smiling” said Sasa Sestic of Ona Coffee during the Home Ground event.
Salvatore Malatesta of St ALi also pivoted quickly. “We sort of halved off or quartered off part of the café and turned it into a general store……support your local! (please)”.
Click here to view Home Ground webinar and hear how the industry has worked together to help navigate COVID-19.