This week we launched our “Double Good” consumer campaign in Woolworths stores throughout NSW, ACT and Victoria. The campaign highlights our double good message – great tasting milk that is also 100% Australian owned. That’s Double Good!
People want to know more about their where their food comes from, so we think it is important to communicate details like our 98 year history, regional provenance, strong farmer links and our Australian ownership. We partner with a small group of local dairy farmers across the Riverina region, many of whom are second generation family owned and who are experts in dairy. This goes a long way to ensuring the award-winning taste and consistency of our milks, creams, and other dairy products.